Who was responsible for the marketing of LA Noire?
Rockstar.- List all methods of marketing used to promote the game – consider viral and guerilla marketing techniques as well as more traditional methods.
Rockstar used
1.synergy:put out the trailer and CD(sound track of the game)at the same date.
2.print marketing: specialist press(game TM magazine ,Gameinformer, Play station)
3.guerilla marketing:put up poster,stickers up on notice boards and commissioning works of graffiti that featured characters from the game.
- When were the trailers released for the game? List dates and analyse what was shown in the trailers.
Time of the product out:
1st trailer 16/12/2010
2nd trailer 21/01/2011
2nd official trailer 24/01/2011
The trailer showed the background and the main character of the game .
- Give examples of how synergy was used to promote the game.
Rockstar used synergy in their marketing by timing the release of the first trailer to coincide with the release the first GTA 4 magazine preview which was in the US games magazine Game Informer.
- Were there any particular deals struck between Rockstar and the platforms?
Microsoft, Nintendo and Sony dominate and therefore have some control on the video game industry. Game developers need to have a platform for the audience to consume their game.
- How was desire creation built around the game before its release?
Put out the trail and the soundtrack CD.
- How were British audiences targeted in the marketing of the game?
Rockstar focus on the british audiences, put out many poster in the underground, used synergy by timing the release of the game magazine and cooperation with Metro(post the adv of the game on the first page of the newspaper.)
- How have Rockstar maximized their potential revenue streams?
Rockstar maximize their potential revenue streams by purchase the product of the game. Such as selling the poster,notebook,soundstrack,T-shirt of the game. And player also could down music pass DLC.
- What are the implications of gatekeeping for the target audience?
This game is for the player who older 17 because this game has bad language and vilence which is not good for the children..
- Once you have purchased the game how have Rockstar maintained the desire creation?
Rockstar release new DLC once a month to keep the player.
1.
la noire debut trailer 2006
